TY  - BOOK
AU  - Poiesz,B.C.
AU  - Raaij,W.Fred Van/
TI  - Strategic marketing and the future of consumer behavior: Introducing the virtual guardian angel
SN  - 9781843767725
U1  - 658.802  POI 
PY  - 2007///
CY  - UK
PB  - Edward Elgar
KW  - Management
ER  -