Morrison,Margaret A. <br/><br/>
Using qualitative research in advertising: Strategies,techniques,and applications 

 - 2 
 - London  Sage  2012 
 - 217 
<br/><br/><label>ISBN: </label>9781412987240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1072  MOR