TY  - BOOK
AU  - Morrison,Margaret A.
AU  - Haley,Eric/Sheehan,Kim Bartel/
TI  - Using qualitative research in advertising: Strategies,techniques,and applications
SN  - 9781412987240
U1  - 659.1072  MOR 
PY  - 2012///
CY  - London
PB  - Sage
KW  - Management
ER  -