TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising Management
SN  - 9788177588507
U1  - 659.1  BAT 
PY  - 2013///
CY  - Noida
PB  - Pearson
KW  - Management
ER  -