TY  - BOOK
AU  - Rodgers, Shelly (ed)
AU  - Thorson, Esther
TI  - Advertising Theory
SN  - 9780815382508
U1  - 659.101 
PY  - 2019///
CY  - London 
PB  - Routledge 
KW  - Management
KW  - Advertising
KW  - Industrial Publicity
ER  -