TY - BOOK AU - Solomon, Michael R AU - Panda, Tapan Kumar TI - Consumer Behavior: : Buying, Having, And Being SN - 9789389552430 U1 - 658.8342 PY - 2020/// CY - New Delhi PB - Pearson KW - Management KW - Consumers Attitudes KW - Marketing Psychological aspects KW - Marketing Planning KW - Consumer behavior Research KW - Market surveys--Evaluation ER -