Lamb, Charles W. <br/><br/>
MKTG Principles of Marketing  
Charles W Lamb, Joseph, F. Hair, Dheeraj, Sharma, Carl McDaniel  
 - United Kingdom  Cengage Learning   2016 
 - 671 
<br/><br/><label>ISBN: </label>9788131520345  899.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce <br/>Marketing Management,	<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM