TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph
AU  - Sharma, Dheeraj 
AU  - McDaniel, Carl
TI  - MKTG Principles of Marketing 
SN  - 9788131520345
U1  - 658.8 
PY  - 2016///
CY  - United Kingdom
PB  - Cengage Learning 
KW  - Commerce
KW  - Marketing Management,	
KW  - Marketing research
ER  -