TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainey, Ilkka A.
TI  - International Marketing 
SN  - 9788131533642
U1  - 658.84 
PY  - 2013///
CY  - United Kingdom
PB  - Cengage Learning 
KW  - Commerce
KW  - International business enterprises
KW  -  Intercultural communication
ER  -