Oguinn, Thomas Clayton <br/><br/>
Advertising And Integrated Brand Promotion  
Thomas Clayton Oguinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum 
 - 2nd 
 - United Kingdom    Cengage Learning   2015 
 - 407 
<br/><br/><label>ISBN: </label>9789386668639  699.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU