TY  - BOOK
AU  - Oguinn, Thomas Clayton
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
AU  - Scheinbaum, Angeline Close
TI  - Advertising And Integrated Brand Promotion 
SN  - 9789386668639
U1  - 659.1 
PY  - 2015///
CY  - United Kingdom  
PB  - Cengage Learning 
KW  - Commerce
KW  - Advertising media planning
ER  -