TY  - BOOK
AU  - Verbeke, Wouter 
AU  - Baesens, Bart
AU  - Bravo, Cristian
TI  - Profit Driven Business Analytics:  : A Practitioner's Guide to Transforming Big Data Into Added Value
SN  - 9788126573424
U1  - 658.4033 
PY  - 2018///
CY  - New Delhi 
PB  - Wiley 
KW  - Commerce
KW  - Strategic planning, Value added
ER  -