Semenik, Richard J <br/><br/>
Advertising and Promotions  : An Integrated Brand Approach 

 - 6th 
 - New Delhi  Cengage  2014 
 - 710 
<br/><br/><label>ISBN: </label>9788131517383  699.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(RUSA) Communication 
<br/><br/><label>Dewey Class. No.: </label>659.1   / SEM