TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher 
AU  - Chatterjee, Jayanta
AU  - Das, Gopal
TI  - Essentials of Services Marketing
SN  - 9789353435417
U1  - 658.3 
PY  - 2019///
CY  - New Delhi 
PB  - Pearson 
KW  - Commerce
ER  -