Cheong,Y <br/><br/>
Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials 

 - Singapore  Routledge  2011 
 - 279-300 
 - Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Asian Journal of Communication