TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Swaminathan, Vanitha
AU  - Parameswaran, Ambi MG.
AU  - Jacob, Isaac C.
TI  - Strategic Brand Management: : Building measuring and Managing Equity
SN  - 9789353946135
U1  - 658.827 
PY  - 2020///
CY  - Nioda
PB  - Pearson
KW  - Management
ER  -