Aaker, David A. <br/><br/>
Brand Equity and Advertising  : Advertising's Role in Building Strong Brands 

 - London  Routledge   1993 
 - 380 
<br/><br/><label>ISBN: </label>9780805812848  8972.39 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management 
<br/><br/><label>Dewey Class. No.: </label>659.1  / AAK