TY  - BOOK
AU  - Aaker, David A.
AU  - Biel, Alexander L.
TI  - Brand Equity and Advertising: : Advertising's Role in Building Strong Brands
SN  - 9780805812848
U1  - 659.1 
PY  - 1993///
CY  - London
PB  - Routledge 
KW  - Management
ER  -