TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Hawkins, Del I.
AU  - Kleiser, Susan Bardi; 
AU  - Mookerjee, Amit
TI  - Consumer Behavior: : Building Marketing Strategy
SN  - 9789355321503
U1  - 658.834 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Management
ER  -