00503nam a22001577a 450000500170000000800410001704000090005804100120006710000150007924501110009426000250020530000180023044000350024865000180028370000440030120240524155347.0240524b        |||||||| |||| 00| 0 eng d  aMAIN  aEnglish  aLi, Cong    aModerating effects of collectivism on customized communication: a test with tailored and targeted messages  aUKbRoutledge c2011  a575-594bBJ39  aAsian Journal of Communication  aCommunication  aKalyanaraman, Sriram aDu, Ying Roselyn