Palmatier, Robert W. <br/><br/>
Marketing Analytics  : Based on First Principles 

 - New Dlhi  Bloomsbury  2022 
 - 399 
<br/><br/><label>ISBN: </label>9789356400634  899.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce (PM USHA) 
<br/><br/><label>Dewey Class. No.: </label>658.80015  / PAL