TY  - BOOK
AU  - Palmatier, Robert W.
AU  - Andrew J. Petersen
AU  - Frank, Germann
TI  - Marketing Analytics: : Based on First Principles
SN  - 9789356400634
U1  - 658.80015 
PY  - 2022///
CY  - New Dlhi
PB  - Bloomsbury
KW  - Commerce (PM USHA)
ER  -