TY  - BOOK
AU  - Banasiewicz, Andrew D. 
TI  - Marketing Database Analytics: : Transforming Data for Competitive Advantage
SN  - 9780415657884
U1  - 658.80025 
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Commerce (PM USHA)
ER  -