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From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting

By: Johnson,Catherine Material type: Text

TextLanguage: English Series: Media Culture and SocietyPublication details: U K Sage 2013Description: 314–331 BJ272Subject(s): Mass Communication

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Holdings
Current library	Call number	Vol info	Status	Date due	Barcode	Item holds
Doon University		Vol 35,3(BJ272)	Available		BJ272.2

Total holds: 0

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