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Brand Equity and Advertising : Advertising's Role in Building Strong Brands

By: Aaker, David A Contributor(s): Biel, Alexander L Material type: Text

TextLanguage: English Publication details: London Routledge 1993Description: 380ISBN: 9780805812848Subject(s): ManagementDDC classification: 659.1

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Books

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Holdings
Current library	Call number	Status	Date due	Barcode	Item holds
Doon University	659.1 AAK (Browse shelf (Opens below))	Available		46935

Total holds: 0

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