Central Library, Doon University
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The effects of ad-induced and context-induced affect on online and offline judgments of health ads

by Chang, Chingching.

Series: Asian Journal of CommunicationMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: UK Routledge 2011Availability: Items available for loan: 1 .

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How people tell an ad story: Western vs. Asian styles Chingching Chang

by Chang, Chingching.

Series: Asian Journal of CommunicationMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: UK Routledge 2012Availability: Items available for loan: 1 .

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