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Modelling negative campaign advertising: evidence from Taiwan

By: Sullivan, Jonathan Contributor(s): Sapir, Eliyahu V Material type: Text

TextLanguage: English Series: Asian Journal of CommunicationPublication details: UK Routledge 2012Description: 289-303 BJ136Subject(s): Communication

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Holdings
Current library	Call number	Vol info	Status	Date due	Barcode	Item holds
Doon University		Vol22,3(BJ136)	Available		BJ136.14

Total holds: 0

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