Central Library, Doon University
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Consumer behaviour: marketing tool

by Hoyer,Wayne D | MacInnis,deborah J.

Material type: Text Text Language: English Publication details: New Delhi Cengage 2011Availability: Items available for loan: 4 Call number: 658.834 2 HOY, ...

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Brand meaning management

by MacInnis, Deborah J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom Emerald Group 2015Availability: Items available for loan: 1 Call number: 658.8 MAC.

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