Central Library, Doon University
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Managing brand equity: capitalizing on the value of a brand name

by Aaker,David A.

Material type: Text Text Language: English Publication details: New York Free 1991Availability: Items available for loan: 2 Call number: 658.827 AAK, ...

Books
Marketing research

by Aaker,David A | Kumar,V/Day,George S.

Edition: 10thMaterial type: Text Text Language: English Publication details: New Delhi Wiley 2011Availability: Items available for loan: 4 Call number: 658.83 AAK, ... Items available for reference: Not For Loan (1) Call number: 658.83 AAK.

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Advertising Management

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5thMaterial type: Text Text Language: English Publication details: Noida Pearson 2013Availability: Items available for loan: 10 Call number: 659.1 BAT, ...

Books
Advertising Management

by Batra, Rajeev | Myers, John G | Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida Pearson 2018Availability: Items available for loan: 1 Call number: 659.1 BAT.

Books
Brand Equity and Advertising : Advertising's Role in Building Strong Brands

by Aaker, David A | Biel, Alexander L.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Routledge 1993Availability: Items available for loan: 1 Call number: 659.1 AAK.

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