Does planning make perfect? How advertising practitioners in India perceive account planning
Material type:
TextLanguage: English Series: Asian Journal of CommunicationPublication details: Singapore Routledge 2011Description: 262-278Subject(s):
Article Indexing
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Vol21,3(BJ38) | Available | BJ38.15 |
Total holds: 0
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