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Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials

By: Cheong,YContributor(s): Mass CommunicationMaterial type: TextTextLanguage: English Series: Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercialsPublication details: Singapore Routledge 2011Description: 279-300Subject(s): Asian Journal of Communication
Item type: Article Indexing
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Holdings
Current library Call number Vol info Status Date due Barcode Item holds
Doon University
Vol21,3(BJ38) Available BJ38.16
Total holds: 0

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