000 00514nam a2200193Ia 4500
008 210915s9999||||xx |||||||||||||| ||und||
020 _a9788131517383
_c550.00
040 _aMAIN
041 _aEnglish
082 _a659.1 SEM
100 _aSemenik, Richard J
_9372
245 0 _aAdvertising and promotions; an integrated brand approach
250 _a6th
260 _bCengage
_aNew Delhi
_c2012
300 _a710
650 _aCommunication
700 _aAllen,Chris T/O'Guinn,Thomas C/
_9373
942 _cBK
999 _c35271
_d35271