000 00438nam a2200169Ia 4500
008 210915s9999||||xx |||||||||||||| ||und||
020 _a0029001013
_c1687.70
040 _aMAIN
041 _aEnglish
082 _a658.827 AAK
100 _aAaker,David A
_98715
245 0 _aManaging brand equity: capitalizing on the value of a brand name
260 _bFree
_aNew York
_c1991
300 _a299
650 _aManagement
942 _cBK
999 _c43719
_d43719