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005 20220518121908.0
008 220518b |||||||| |||| 00| 0 eng d
020 _a9789386668639
_c699.00
040 _aMAIN
041 _aEnglish
082 _a659.1
_bOGU
100 _aOguinn, Thomas Clayton
_914682
245 _aAdvertising And Integrated Brand Promotion
_cThomas Clayton Oguinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum
250 _a2nd
260 _aUnited Kingdom
_bCengage Learning
_c2015
300 _a407
650 _aCommerce
_aAdvertising media planning
_914683
700 _aAllen, Chris T.
_914684
700 _aSemenik, Richard J.
_9372
700 _aScheinbaum, Angeline Close
_914685
942 _cBK
999 _c50414
_d50414