000 00281nam a2200121Ia 4500
008 231018s9999||||xx |||||||||||||| ||und||
040 _aMAIN
100 _aKohil,A K
_920223
245 0 _aJournal of marketing
260 _aChicago
_bAMA
_c2011
300 _avp
_b75(4-6)
942 _cBJ
999 _c55148
_d55148