000 00244nam a2200109Ia 4500
008 231018s9999||||xx |||||||||||||| ||und||
040 _aMAIN
245 0 _aJournal of marketing
260 _aUSA
_bAMA
_c2012
300 _aVP
_b76(4-6)
942 _cBJ
999 _c55229
_d55229