000			00298nam a2200121Ia 4500
008			231018s9999||||xx |||||||||||||| ||und||
040			_aMAIN
100			_aWitkawski,T H _920287
245		0	_aJournal of macromarketing
260			_aLos Angeles _bSage _c2012
300			_a1-460 _b32(1-4)
942			_cBJ
999			_c55275 _d55275