000			00294nam a2200121Ia 4500
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040			_aMAIN
100			_aGilani, Satya _920352
245		0	_aIndian Journal of Marketing
260			_aNew Delhi _bIJM _c2015
300			_aVP _b45(4-6)
942			_cBJ
999			_c55536 _d55536