| 000 | 00507nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20231125115103.0 | ||
| 008 | 231125b |||||||| |||| 00| 0 eng d | ||
| 040 | _aMAIN | ||
| 041 | _aEnglish | ||
| 100 |
_aPadmini,P. _920657 |
||
| 245 | _aDoes planning make perfect? How advertising practitioners in India perceive account planning | ||
| 260 |
_aSingapore _bRoutledge _c2011 |
||
| 300 | _a262-278 | ||
| 440 |
_aAsian Journal of Communication _920637 |
||
| 650 |
_aMass Communication _920574 |
||
| 942 | _cAI | ||
| 999 |
_c55864 _d55864 |
||