| 000 | 00529nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20240402132044.0 | ||
| 008 | 240402b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9780805812848 _c8972.39 |
||
| 040 | _aMAIN | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bAAK |
||
| 100 |
_aAaker, David A. _98715 |
||
| 245 |
_aBrand Equity and Advertising _b: Advertising's Role in Building Strong Brands |
||
| 260 |
_aLondon _bRoutledge _c1993 |
||
| 300 | _a380 | ||
| 650 | _aManagement | ||
| 700 |
_aBiel, Alexander L. _923168 |
||
| 942 | _cBK | ||
| 999 |
_c57639 _d57639 |
||