000 00516nam a22001817a 4500
005 20240531152420.0
008 240531b |||||||| |||| 00| 0 eng d
040 _aMAIN
041 _aEnglish
100 _aSullivan, Jonathan
_923705
245 _aModelling negative campaign advertising: evidence from Taiwan
260 _aUK
_bRoutledge
_c2012
300 _a289-303
_bBJ136
440 _aAsian Journal of Communication
_920637
650 _aCommunication
700 _aSapir, Eliyahu V.
_923706
942 _cAI
999 _c58063
_d58063