000 | 00516nam a22001817a 4500 | ||
---|---|---|---|
005 | 20240531152420.0 | ||
008 | 240531b |||||||| |||| 00| 0 eng d | ||
040 | _aMAIN | ||
041 | _aEnglish | ||
100 |
_aSullivan, Jonathan _923705 |
||
245 | _aModelling negative campaign advertising: evidence from Taiwan | ||
260 |
_aUK _bRoutledge _c2012 |
||
300 |
_a289-303 _bBJ136 |
||
440 |
_aAsian Journal of Communication _920637 |
||
650 | _aCommunication | ||
700 |
_aSapir, Eliyahu V. _923706 |
||
942 | _cAI | ||
999 |
_c58063 _d58063 |